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Welcome to Ohal

Ohal is one of the world's leading research and insight consultancies measuring the effectiveness of marketing related activities.

We specialise in bespoke, in-depth analysis and consultancy which enables marketers to achieve their brand objectives and maximise profits.

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How we help...

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We provide clients with the strategic and tactical advice necessary to maximise profits.

Ohal can show you how to spend your
marketing budget more efficiently and our experienced consultants can explore and
advise on new marketing activities you may
be considering.

Econometric Marketing Mix Modelling

Understand, quantify and optimise the advertising and promotional mix to drive additional sales and profit... read more

CRM & Segmentation

Understand individual customer behaviour to acquire, retain and grow profitable sales... read more

Pricing & Promotion

Optimise your pricing and promotions strategy with Ohal's innovative behavioural approach... read more

Agent Based Simulations

Determine which media has driven consumers to act where multiple media channels have been used... read more

Software Solutions

Summarise, monitor and manage your business using our dashboard, forecasting and simulation tools... read more

Meet the team...

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What we think...

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Price Methodology

In this paper Ohal explores some of the benefits of using a price elasticity approach to the marketer; including calculating what the optimal price should be and running scenarios based on how your competition might respond.

We discuss the potential pit-falls and curious results that emerge from such analysis, including a recent case of a positive price elasticity found in an econometric study.

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Harnessing Big Data

Ohal turns data into insight to help clients make better marketing decisions. We assemble, process and analyse large and complex data sets to deliver tangible, actionable solutions.

In this paper we look at how marketers can use Big Data, and discuss some of the issues, methods and techniques involved.

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