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Welcome to Ohal

Ohal is one of the world’s leading marketing effectiveness consultancies giving marketing and insight professionals the confidence to make the right decisions.

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How we help...

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We provide clients with the strategic and tactical advice necessary to maximise profits.

Ohal can show you how to spend your
marketing budget more efficiently and our experienced consultants can explore and
advise on new marketing activities you may
be considering.
Understand, quantify and optimise the advertising and promotional mix to drive additional sales and profit... read more
Understand individual customer behaviour to acquire, retain and grow profitable sales... read more
Optimise your pricing and promotions strategy with Ohal's innovative behavioural approach... read more
Determine which media has driven consumers to act where multiple media channels have been used... read more
Summarise, monitor and manage your business using our dashboard, forecasting and simulation tools... read more

Meet the team...

What we do...

What we think...

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Long term effects of Advertising


In this paper we present a new solution to an age old problem – how to effectively measure the long-term effects of advertising. Some people view this as being impossible, others do it inaccurately, but we’ve figured out how to get it right. Here we discuss the issues involved, dismantle existing systems and present our own solution.

Who we do it for...

  • Ahold logo
  • Bauer logo
  • Boehringer logo
  • Danone logo
  • Homebase logo
  • Novartis logo
  • Telia logo
  •    
  • Cheese Strings logo
  • Paddy Power logo
  • Love Film logo
  • Dixons logo