What we think...

Ohal have developed the capability to deliver campaign optimisation insights on a weekly or monthly schedule. This short article examines Ohal's approach to faster modelling and optimisation. 

The increasing importance of social media for advertisers has drawn attention to the need to be able to account for and measure the success of these channels.

To address this, Ohal have recently launched their Earned Media Measurement System that includes a component for modelling interpersonal communication.

This paper discusses Ohal's approach to social media.

Sports Sponsorship has enormous potential to drive a real return on your marketing investment; not only can it dramatically improve brand association, but it can also redefine your entire brand image and secure a lifelong relationship with consumers.

This article examines Ohal's approach to Sport Sponsorship.

In this article we examine the effects of today's tough economic environment both on consumers and businesses.

The British have a well known obsession with the weather.

In this article, Jon Webb discusses how Ohal can measure the impact of the weather and the effect it has on sales.

Flash figures for real GDP showed an increase of 0.2% in the second quarter of 2011, higher than the majority of pundits thought was likely.

In this article, Jon Webb discusses the latest news from the Office of National Statistics.

Ohal‘s approach to modelling promotions is derived from our analysis of hundreds of clients’ datasets. Our behavioural approach centres amongst others on price sensitivity, purchase acceleration and deceleration and longer term effects.

Gathering data at individual level in a panel form required complex survey methods, field research and significant expense. However, it is becoming increasingly possible to find the necessary components in the databases of any company that keeps electronic records of transactions.