Marketing Week Live - 29th & 30th June 2011
14/06/11
Please join our speaker sessions:
1.20 PM, 29th June 2011, Insight Arena
11.20 AM, 30th June 2011, Search, Affiliate and Display Arena
Manjiry Tamhane, Global Managing Director Ohal, will be presenting the key items to consider when measuring media and maximising ROI:
- How to ensure the model reflects the reality of your business
- Measuring the synergy between media as well as between non-media factors that drive your business
- Setting the targets to optimise the budget allocation to maximise future profits
- How to get all the agencies to understand the results and work together to improve the ROI in future plans
- Tips for getting the best out of marketing mix modelling projects
The Marketing Week Insight Show will be held in Grand Hall, Olympia, London on 29-30 June 2011.
To register for free go to www.insightshow.co.uk/registration.aspx or call 0844 545 0064.