News from Ohal

News from Ohal

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Pepsi Annual Operating Plan conference - 27th, 28th & 29th June 2011
19/07/11

Alan Bloodworth and Chris Sloane presented at the 2011 Pepsi Annual Operating Plan conference at the Hotel Arts in Barcelona over the 27th, 28th & 29th June 2011.

 

Ohal's work for Pepsi in the UK is viewed as best practice across the group and we were invited to give a 30 minute presentation to 170 delegates. Our presentation took the UK findings in the areas of advertising and trade promotions and developed a set of general rules that would help individual European markets improve the efficiency of their A&P spend.

 

For more information on Ohal's unique approach to modelling advertising and promotions and how these insights can be applied across many markets please contact us.


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Having pioneered the use of econometrics to measure the sales effectiveness of media and marketing activities, Ohal continue to research and develop new techniques, which are then applied to client projects.

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Pepsi Annual Operating Plan conference - 27th, 28th & 29th June 2011
7/19/2011 2:15:00 PM by Nic

Alan Bloodworth and Chris Sloane presented at the 2011 Pepsi Annual Operating Plan conference at the Hotel Arts in Barcelona over the 27th, 28th & 29th June 2011.

 

Ohal's work for Pepsi in the UK is viewed as best practice across the group and we were invited to give a 30 minute presentation to 170 delegates. Our presentation took the UK findings in the areas of advertising and trade promotions and developed a set of general rules that would help individual European markets improve the efficiency of their A&P spend.

 

For more information on Ohal's unique approach to modelling advertising and promotions and how these insights can be applied across many markets please contact us.


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